As a Christian coach building a business, an important thing to remember is the concept of paying it forward.  The power and reach that the Internet and social media provides is remarkable.  You will be surprised what a following and reach  you can build by becoming involved in social media and learning to “pay it forward”.

Some great social media sites to get started with include Twitter, Facebook and Linked In.  These sites will allow you to build a community, create relationships and enjoy conversation.  For the Christian coach the idea of using these tools should be about building relationships.  Your efforts should go into helping others to succeed, providing encouragement, and pointing  them to your website and your services.

You can do this by introducing your followers to others that you know who would benefit from the relationship.  On Linked In use the “recommendations” tool to write glowing reviews of your colleagues which will help them in their quest to find connections.  Join groups and “Like”  others Fan pages on Facebook to help promote them as well.

Another way that you can pay it forward with your business online is via your own website or blog, a great promotional tool is to host a giveaway, give of your time and talents by offering a free coaching session to a reader. You may have readers comment on a particular post to enter or have them tweet about the contest to gain extra entries.  You will not only create a buzz about your site but you will also help someone else in return.

Whichever way you choose to get involved in social media begin with the idea of paying it forward and you will surely succeed.